On January 25, 2013 I wrote a post entitled “Lost In the Details” in which I discussed my proclivity to avoid the micro-details that come with starting a business and more specifically creating a business plan. At the time I bought a book (mentioned in the post) that I believed would help me with the pesky details that I was so inclined to avoid.
I fell asleep every time I tried to read it.
This is a problem that a lot creative types have with creating a business. They are bored or overwhelmed by the business side and thus end up abandoning the whole project or going on without a business plan, both of which are problematic.
When I started working on my business plan (which I did abandon after a while) I tried many different tactics to convince myself that despite how much I hated the process, creating a stale, static, business plan was good for me and a necessary endeavor. I soon realized that while it is good to push oneself and creating a business plan is crucial to creating a successful business, it also shouldn’t bore one to tears.
In my first business plan attempt I went in with the mentality that this was for other people. My business plan was to show others that I had a viable/functional, intelligently composed, highly detailed business and not just a hobby. I used language that was foreign to me and completely uninspiring. The format was a dull, black-and-white Word document that, much like my résumé, made me want to throw up.
Needless to say, I abandoned the endeavor all together.
Then I found this book:
It shocked me. I had no idea that constructing a business plan could be a fun and creative process. It also made me realize that a business plan is for the person creating it, not necessarily for the rest of the world. Sure, it is not encouraged that one take a hand-constructed collage, or poster to a meeting with investors or potential clients, but it is necessary to articulate to oneself what needs to be done and what one wants from one’s own business.
When I was taking that grant writing class (as mentioned in previous posts, including the aforementioned “Lost In the Details”) I must confess that I really struggled with the class because the jargon used did not construct a clear vision to me of what was essential to the organization and grant proposal. Sometimes the professional world uses overly-complicated language to mean the simplest of concepts and it can be a hindrance to those who don’t “speak that language.”
That’s what I appreciate about “The Right-Brain Business Plan;” it encourages artists and creative types to use their own language to describe the concepts that are necessary to understand for a successful business. After the right-brainer constructs their own version of a business plan, with all the elements that a traditional business plan has, it will make it much easier to create a more formal plan to use in meetings with investors or clients.
So if the idea of writing a business plan sounds like a grueling, tear and sleep-inducing process, check out “The Right-Brain Business Plan” and/or http://www.rightbrainbusinessplan.com/.