Right-Brain Business Plan

On January 25, 2013 I wrote a post entitled “Lost In the Details” in which I discussed my proclivity to avoid the micro-details that come with starting a business and more specifically creating a business plan. At the time I bought a book (mentioned in the post) that I believed would help me with the pesky details that I was so inclined to avoid.

It didn’t.

I fell asleep every time I tried to read it.

This is a problem that a lot creative types have with creating a business. They are bored or overwhelmed by the business side and thus end up abandoning the whole project or going on without a business plan, both of which are problematic.

When I started working on my business plan (which I did abandon after a while) I tried many different tactics to convince myself that despite how much I hated the process, creating a stale, static, business plan was good for me and a necessary endeavor. I soon realized that while it is good to push oneself and creating a business plan is crucial to creating a successful business, it also shouldn’t bore one to tears.

In my first business plan attempt I went in with the mentality that this was for other people. My business plan was to show others that I had a viable/functional, intelligently composed, highly detailed business and not just a hobby. I used language that was foreign to me and completely uninspiring. The format was a dull, black-and-white Word document that, much like my résumé, made me want to throw up.

Needless to say, I abandoned the endeavor all together.

Then I found this book:

Find it at your local bookstore or library!

Find it at your local bookstore or library!

It shocked me. I had no idea that constructing a business plan could be a fun and creative process. It also made me realize that a business plan is for the person creating it, not necessarily for the rest of the world. Sure, it is not encouraged that one take a hand-constructed collage, or poster to a meeting with investors or potential clients, but it is necessary to articulate to oneself what needs to be done and what one wants from one’s own business.

When I was taking that grant writing class (as mentioned in previous posts, including the aforementioned “Lost In the Details”) I must confess that I really struggled with the class because the jargon used did not construct a clear vision to me of what was essential to the organization and grant proposal. Sometimes the professional world uses overly-complicated language to mean the simplest of concepts and it can be a hindrance to those who don’t “speak that language.”

That’s what I appreciate about “The Right-Brain Business Plan;” it encourages artists and creative types to use their own language to describe the concepts that are necessary to understand for a successful business. After the right-brainer constructs their own version of a business plan, with all the elements that a traditional business plan has, it will make it much easier to create a more formal plan to use in meetings with investors or clients.

So if the idea of writing a business plan sounds like a grueling, tear and sleep-inducing process, check out “The Right-Brain Business Plan” and/or http://www.rightbrainbusinessplan.com/.

The Impoverished Humanitarian

My senior year of college I took a grant writing class. One day one of my classmates said that he believed that everything, even non-profits, should operate like a business or a for-profit venture. Eye-rolls abound in the classroom, his sentiments were shrugged off and even passionately rejected by much of the class (myself included.) Two years later his words still reverberate through my head -but I’m no longer rolling my eyes.

So what has changed for me in those two short years?

-Looking for a non-profit job in the proverbial “real world.”

Like most recent college grads, I was not born into the privilege of money. I have loans, I need money to eat, for shelter, for transportation, etc. UNlike most recent college grads (or at least some of them) I am really passionate about fighting poverty and would like to apply my talents, knowledge, and abilities to the cause. This means getting involved in the non-profit world. The issue that arises from this is that it is hard to get a job in the non-profit world as most non-profits run largely on volunteerism. While volunteerism is not completely a bad thing, for me it is almost completely out of the question because of the aforementioned needs that can only be met with a position that pays.

Furthermore, I have found that there is some level of hypocrisy to be found when an organization that is trying to help people get out of poverty is forced to doom a large portion of their workforce to the same fate.

Dan Pallotta, in a talk he gave for a TED Conference, expounds upon this idea further. He too believes the stigma placed upon non-profits that pay their workers decently is stunting the growth potential for these organizations, and is driving out some of the most talented people to the for-profit world because of the inability to earn a decent living in the former pursuit:

We have two rule books: we have one for the non-profit sector, and one for the rest of the economic world. It’s an apartheid and it discriminates against the non-profit world […] We have a visceral reaction to the idea that anyone would make very much money helping other people. Interesting that we don’t have a visceral reaction to the notion that people would make a lot of money NOT helping other people. You want to make 50 million dollars selling violent video games to kids -go for it, we’ll put you on the cover of Wired magazine, but you want to make half-a-million dollars curing kids of malaria and you’re considered a parasite yourself.

He makes an excellent point. It seems to me that there is something fundamentally wrong with allowing a company to make as much money as it possibly can exploiting people, animals, and the environment, but placing monetary limits on organizations that are set to help protect those same potentially vulnerable things. Essentially, it is like rewarding a child that destroys a room for his own personal enjoyment, yet punishing a child that tries to clean up the mess for the betterment of those who occupy the room.

I understand that the idea of paying non-profit workers larger salaries is an idea that opens up a whole host of potential complications. Many would argue that human nature is to be selfish, and that non-profit employees would exploit their position for their own profit. Honestly, this could happen with some organizations. However, just as non-profits have a strong obligation to their patrons to provided services that help them with their plight, conversely, businesses have an obligation to their customers to provide an excellent product. If a business has a crummy product and/or crummy service, the business fails. What’s wrong with non-profits operating similarly?



Title: Traditional Business, Social Entrepreneurship, and Non-profits
Watercolor on paper by author

“Where There is Despair, Let Me Sow Hope.” -St. Francis of Assisi

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While I have written a lot about Kiva in my posts about micro-finance, there are many other organizations that do micro-finance work that deserve recognition. One such organization is Sow Hope, a non-profit located in my surrogate hometown, Grand Rapids.

After my seasonal job ended in November, I went on a trip through several parts of the country including Pennsylvania, Maryland, and eventually ended up in Chicago for a weekend. While there, I had the opportunity to attend a showing of the documentary that Sow Hope produced and to participate in the question and answer session afterwards. I learned a lot about the good work the organization does; it has helped nearly 40,000 women globally to become empowered through programs in healthcare, micro-finance, literacy training, and clean water initiatives. I also learned that despite the volume of women it has helped, it is a rather small, and streamlined organization: having a small, volunteer board of directors and two paid staff members. I was drawn to that aspect of the organization because it reminded me of an organization that I interned for my sophomore year of college, ANSWER. What drew me to both of these organizations is the transparency that they offer as well as a stronger emphasis on community.

So I urge you to check out Sow Hope, and if you feel compelled by its story, find a way to volunteer your time, money, skills, and talents to further its cause.

First World Problems

My new favorite Martin Luther King Jr. quote is this: “True compassion is more than flinging a coin to a beggar; it comes to see that an edifice which produces beggars needs restructuring. ” To me, this quote not only challenges the traditional idea of what helping the poor and being compassionate is, but also provides a valid critic of the way our government, non-governmental organizations, and economic systems are structured. While one can read it as a single person giving money to “a beggar” it also could apply to the idea of charity as a whole. Many corporations give millions of dollars to a non-profit that may do some good, but doesn’t actually change anything or end the cycle of poverty. The same can be said for a government; like the US for example, which will give nearly $50 billion of aid to other countries, and yet these countries can never seem to get out of poverty. Perhaps the notion of charity needs to be reevaluated.

This is what I like about micro-finance. Although it is not perfect, it seems to challenge the traditional structure of aid. It is more empowering than handouts. With micro-finance, people are given money, yes, but they are also given respect and accountability.

So with that being said, two days ago I made another loan! This time it happened to be to someone in the US. Unfortunately, I must admit that I, although I’m sure I’m not the only one, tend to be a bit biased against people asking for loans in the developed world (especially the US). I unconsciously assume that they do not need the loan as much as those in less developed countries. This is a common misconception, to be sure, and it can stand in the way of the reforming a pretty flawed system like that of the US. When I think of it at a more human level though, such as in terms of my own struggle with this project, I can more easily understand the plight of someone in the developed world.

So I encourage you, whoever is reading this, to take a minute to check out this other entrepreneur’s blog, shop, and kiva profile (she still needs lenders!) Although there may be people who are in more dire financial conditions, we can’t forget our neighbors who may still need our help as well.


Catarina’s Loan: http://www.kiva.org/lend/597599

Catarina’s Shop: http://docerelashop.com/

Catarina’s Blog: http://blog.docerelashop.com/

P.S. She makes stamps too! Talk about a perfect loan for me to help with!